Nearly five hours into a marathon economics study session this afternoon one of my cohort-mates noted something that has been on mind since the MBA program started last Fall: every problem is based on a manufacturing environment.
I should explain; I work primarily in the "services" world. As a consulting firm in the civil engineering industry, our firm bills our clients for each hour of each employee's time that is spent working on a project. We don't manufacture anything. I'm not alone, in my cohort there are at least two other students working in our industry along with several JD/MBA candidates (who will one day be quite excited to bill clients for each quarter-hour they can).
I struggle sometimes to truly understand the real-world application of concepts like "production functions" and "reaction functions" which hinge on manufacturing a certain quantity of units. In my business our units tend to be the aforementioned hours and they I'm not sure where to begin applying the quantity-based analytic tools to them.
I have a few thoughts as to why the program is structured this way. First of all, the basics of manufacturing are easy to understand. You have fixed costs that exist before any units are created, variable costs associated with creating units, revenue derived from the sale of units, and most importantly the difference between costs and revenues, profit. Though simplified, each of these fit smartly into spreadsheet columns, can easily be calculated, and make for understandable graphs. Cost, revenue and profit exists for services firms, too (even for those of us so intimately involved in the home building market at such a bad time) but the application is not quite as straightforward.
I also have it in my mind that I read somewhere that early MBA programs were specifically designed as training for manufacturing executives and thought the prevalence of such illustrations were just the lingering effects of tradition but a quick Google search couldn't confirm any such idea.
Another reason may be the fact that Kelley is the premiere MBA program in central Indiana and central Indiana is the home of a vibrant manufacturing community. The program is littered with representatives of large, well known Hoosier manufacturers like Cummins, Lilly, Roche, and Rolls-Royce. As a state-funded institution, shouldn't Kelley cater to the manufacturers that drive such a big part of the local economy?
A couple weeks ago, I decided to ask Phil Powell. As the program's faculty chair and the economics thought-leader for each of our three required economics classes, I figured he'd be the guy to ask. He explained that I was somewhat on track with my first thought. We're learning to master the building block concepts of disciplines like economics and accounting, and manufacturing examples are a good way to illustrate said concepts. He also assured me that we would work with services-based illustrations yet this semester.
Most importantly, he reminded me that learning something new is the reason we all truck downtown two or three nights a week. Several folks are in this program to specifically be able to move from one industry to another and need to be exposed to concepts that are unfamiliar and uncomfortable. Even though I tend to get caught up in trying to apply what I'm learning to work the next day there is still a tangible benefit in a greater understanding of economic theory.
Now if he can only explain the need for marathon economics study sessions (I'd guess "that's just the way it is, folks").